kid wearing a mask and a cape

Be a Hero! Join the Fight Against Gum Disease!

America’s ToothFairy and DentaQuest are partnering to help kids between the ages of six and 13 learn how to prevent tooth decay and gum disease through the Oral Health Action HERO Challenge.

The challenge debuted in 2020 after COVID-19 lockdowns brought most in-person group instruction and educational projects to a halt. The challenge consisted of essential lessons children could complete at home, helping them learn more about how to take care of their oral health. The event proved to be so popular, it is being offered again this year.

This summer’s challenge features the sneaky villain “Ginger Vitis” and her nasty gang of bacteria. Kids will complete educational missions to learn how to defeat the villain and keep their smiles healthy.

Scout troops are invited to participate as a group to earn free Oral Health Action HERO patches.

Scout Troops Registration »

The 2020 challenge was such a success that we knew we wanted to do this again and reach even more children,” said Steve Pollock, chief executive officer of DentaQuest. “America’s ToothFairy is a fun and creative partner, and the Oral Health Action HERO Challenge has the right balance of fact and ‘yuck’ to hold kids' interest while putting prevention first. The lessons the children learn as they complete the missions will help keep them and their families healthy today and, we hope, will lead to healthy choices in the future."

America’s ToothFairy offers prizes to participants who complete the mission and share what they’ve learned by submitting a video. Contest submissions are due July 31, 2021. A grand prize winner will be determined by online voting.

Watch a compilation video of what kids learned last summer: