Oral Health Action HERO Challenge
As children stayed close to home to help prevent the spread of COVID-19, America’s ToothFairy and DentaQuest partnered to help them make good use of their time by learning about preventing tooth decay. The internet-based Oral Health Action HERO Challenge encouraged kids to complete five educational missions to learn how to defeat the villain, “The Evil DK (Decay)”, and keep their smiles healthy.
The campaign debuted after COVID-19 lockdowns brought most in-person group instruction and educational projects to a halt. Since the HERO Challenge can be completed by children at home, essential lessons that help kids prevent the consequences of tooth decay were going strong. Participants who complete the missions received certificates identifying them as “Oral Health Action Heroes.” Kids were encouraged to submit a video about what they learned
“We are thrilled with this creative new campaign and excited that it’s open to all children,” said Steve Pollock, CEO of DentaQuest. “During this global health crisis, DentaQuest has been working hard to meet oral health needs across the country. Our partnership with America’s ToothFairy is a wonderful opportunity for self-directed learning that puts prevention first. The lessons the children learn during the missions will help keep them and their families healthy today and, we hope, will lead to healthy choices in the future."
Watch a compilation video of what kids learned this summer: